Dynamic Product Positioning
Pricer’s Dynamic Product Positioning is an innovative solution that enables automatic geolocation of individual products within a store. Unlike traditional, manually maintained systems, this technology automatically updates product positions in real-time, eliminating the need for manual intervention.
Key features:
Automatic In-Store Geolocation:
Automatically detects and updates the location of each product and its corresponding Electronic Shelf Label (ESL) within the store, ensuring accurate product mapping.
Robust and Scalable Technology:
Designed to function effectively in various store sizes, from small boutiques to large hypermarkets, handling extensive inventories with ease.
Exceptional Responsiveness:
Pricer's system is up to 900 times more responsive compared to traditional radio frequency (RF) systems, enabling real-time communication with each individual label.
Geofencing Capability:
Enables location-based activities, such as triggering targeted promotions when a shopper is near a specific product, enhancing personalized marketing efforts.
Pathfinder Capabilities:
Assists customers and store associates by providing real-time guidance along the shortest route to locate products, improving the shopping experience.
API Support:
Offers integration with in-store maps and product positions, allowing seamless incorporation into existing systems and applications.
Benefits:
Enhanced Customer Experience:
Facilitates quick and accurate product location, reducing the time customers spend searching for items and improving overall satisfaction.
Operational Efficiency:
Reduces the workload on store associates by automating the tracking and updating of product locations, allowing staff to focus on customer service and other critical tasks.
Real-Time Accuracy:
Enables location-based activities, such as triggering targeted promotions when a shopper is near a specific product, enhancing personalized marketing efforts.
Pathfinder Capabilities:
Ensures that product locations are always up-to-date, even as items are moved within the store, maintaining accurate inventory mapping without manual updates.
By implementing Pricer’s Dynamic Product Positioning, retailers can achieve a more efficient, responsive, and customer-friendly store environment, leveraging automation to enhance both operational processes and the shopping experience.
