Optical Wireless Communication
Pricer’s Optical Wireless Communication (OWC) technology utilizes the near-infrared spectrum to provide robust, scalable, and high-bandwidth wireless connectivity for retail environments.
Key Features:
High Bandwidth and Low Cost:
OWC offers substantial data transfer capabilities at a reduced cost, operating within an unregulated spectrum, making it a powerful wireless solution.
Non-Line-of-Sight Operation:
The system functions effectively without requiring a direct line of sight and adapts seamlessly to various lighting conditions, including environments illuminated by sunlight, moonlight, LEDs, and other light sources.
Minimal Interference:
By operating in the near-infrared band, Pricer's OWC avoids overlap with commonly used wireless devices that utilize other parts of the electromagnetic spectrum, such as radio waves and microwaves, ensuring reliable performance without interference.
Advantages in retail:
Enhanced Accuracy:
The platform improves the precision and reliability of product positioning information through trilateration, leading to better location accuracy.
Real-Time Responsiveness:
OWC enables constant, real-time updates of product positions due to its fast bidirectional communication and trilateration capabilities, supporting various applications accessible to both employees and customers.
Operational Excellence:
The technology allows for rapid updates, with the capability to update up to 90,000 product labels in an hour, significantly enhancing operational performance metrics.
Improved Customer Interaction:
By leveraging accurate product positioning, consumer applications can guide shoppers to specific product locations, enhancing the shopping experience.
Pricer’s OWC technology is a game-changing, future-proof solution that enhances store infrastructure by connecting products, assets, people, and processes, thereby driving improvements in both employee efficiency and consumer engagement.
